7 Reasons Why Your Website Isn’t Converting
Are you failing to achieve desired results from your SEO campaign? Do people come to your site but don’t convert? Do you want to reduce your site’s bounce rate and increase the conversion rate? This blog is a must-read, then. Here, we will outline seven reasons why your website is not converting and what you should do about it.
1. You don’t have conversion-driven content
The key to attract people and retain their attention is to create quality content. If your website fails to deliver that, you cannot expect them to convert. Your site content should inspire trust and convince them of your business quality. Here are a few tips to follow:
Use varied content, including video, infographic, text, etc.
Make sure that it’s free from grammatical errors and plagiarism
Write catchy content that appeals to the audience instead of content filled with technical jargon
2. You don’t have a clear goal set
It’s difficult for web traffic to comprehend your business goal if you don’t make it clear. Make sure to underline your business information and state what you want them to know. For instance, if you run an NGO and want people to donate to your organization, make sure to highlight it on your site.
3. You are not taking social media into account
You cannot undermine the power of social media in 2021. If you want your web traffic to convert, inspire a desire among them to purchase your product or engage your service. Social media is the best tool to leverage for this. For instance, if you sell ready-made clothes, it’s time to feature these on social media and encourage people to purchase these.
4. You are following outdated strategies
SEO trends are constantly changing, and the search engine algorithms are regularly getting updated. It’s time to optimize your website with the latest SEO trends. If your site is optimized with the trends of 2017, it may not work for you. Here are few things to implement:
Make sure to practise white hat SEO
Don’t write keyword-stuffed content. Instead, opt for a useful one
Make sure to backlink with lots of guest blogging
5. Optimize your reputation on the web
Your website is just an extension of your business. If you want your site to convert, it’s time to build a reputation in the market. Online reputation management is a real thing these days, and you should invest in it. It will help to inspire trust among the audience and build brand authority.
6. Slow loading speed
People don’t spend more than 3 to 5 seconds for a site to load. Website speed optimization is a must for every site owner. Ensure that the essential elements in your site loads within 2 to 3 seconds to avoid increasing bounce rate.
7. Your site doesn’t have attractive images
Gone are the days when you could drive traffic solely with text-based content. It’s a time of the interactive website. Integrate animation, videos, images, and other interactive elements to encourage people to interact with your site.
We hope you have found the article helpful. Share your thoughts.
